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Women GQ_F1: Did your partner play a role in purchasing your smartphone?

59.2% 40.8% GQ_F1: Did your husband/boyfriend/partner …NoYes
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Partners' influence on smartphone purchases


A total of 40 respondents said they were influenced by their partner when they purchased their smartphone. Far more women (29) than men (11) were influenced by their partner. This most commonly meant that their partner purchased or contributed money to purchase the phone for them. Other answers indicated their partner somehow had helped getting the phone (for instance helping to pick out the model of the phone).

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Men GQ_M1: Has your partner played a role in purchasing your smartphone?

85.1% 14.9% GQ_M1: Has your wife/girlfriend/partner play…NoYes
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Women F1.1: How did your partner play a role in purchasing your smartphone?

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Men M1.1: How did your partner play in role in acquiring your smartphone?

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Women GQ_F 10: Did you play a role in purchasing a smartphone for your partner?

87.3% 12.7% GQ_F 10: Did you play a role in purchasing/ac…NoYes
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When the question of a partners' influence on purchasing a smartphone was reversed, a mirror image also appeared in the answers: now a larger proportion of men (29) than women (9) answered they had influenced their partner in purchasing their smartphone. 

While almost all of the 29 men had "played a role" by purchasing or contributing money to purchase their partners smartphone, most of the women had helped picking out or getting their partners phone -- only 3 women had either contributed money to their partners smartphone or outright purchased it.

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Men GQ_M 10: Did you play a role in purchasing a smartphone for your partner?

60.8% 39.2% GQ_M 10: Did you play a role in purchasing/a…NoYes
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Women GQ_F 10.1: How did you play a role in your partners purchase of a smartphone?

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Men GQ_M 10.1: How did you play a role in your partners purchase of a smartphone?

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Women GQ_F2: Does your partner play a role in the way you use your smartphone?

73.2% 26.8% GQ_F2: Does your husband/boyfriend/partne…NoYes
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Partners' influence on smartphone usage


Partners also influence many respondents' usage of their smartphone. Again, more female respondents (19) than male respondents (14) say their partner influences their phone use, but the differences are less stark than when asked about the smartphone purchases. 

The way partners influence the respondents smartphone usage can be divided in two types: some partners contribute (knowledge about using the phone or money to buy data bundles) and other partners limit the respondents use of their smartphone, for instance by checking their phones (photos, messages, etc). 

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Men GQ_M2: Does your partner play a role in the way you use your smartphone?

81.1% 18.9% GQ_M2: Does your wife/girlfriend/partner pla…NoYes
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Women GQ_F 12: Do you have anything that you hide from partner regarding your smartphone?

80.3% 19.7% GQ_F 12: Do you have anything that you hide …NoYes
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Hiding things from partner on smartphone


Both male and female respondents hide things on their smartphone from their partners, men do so in slightly bigger proportions than women. Most commonly, respondents hide messages on their phone from their partner. Multiple respondents also mentioned hiding photos. Other one-off answers included call logs, download histories and pin numbers. Strikingly, while one male respondent is hiding the fact that he is unemployed from his partner, one female respondent is hiding the opposite from her partner: the fact that she has a job.

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Men GQ_M 12: Do you have anything that you hide from your partner regarding your smartphone?

71.6% 28.4% GQ_M 12: Do you have anything that you hide…NoYes
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Women GQ_F 12.1: What do you hide from your partner on your smartphone?

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Men GQ_M 12.1: What do you hide from your partner on your smartphone?

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Women GQ_F 7: Do you have a SIM card that your partner doesn’t know about?

93% 7% GQ_F 7: Do you have a SIM card that your hus…NoYes
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A small group of respondents also have a SIM card that they hide from their partners: a total of 5 women and 11 men.

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Men GQ_M 7: Do you have a SIM card that your partner doesn’t know about?

85.1% 14.9% GQ_M 7: Do you have a SIM card that your wif…NoYes
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Women T11: "Men have more opportunities to learn about new products and services than women, especially when it comes to learning about technology"

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Respondents' views on gender equality


Respondents were asked if they agreed with the following statement: "Men have more opportunities to learn about new products and services than women, especially when it comes to learning about technology".

A small majority (56%) of all respondents either agreed or strongly agreed with the statement. Interestingly, male respondents agreed with the statement in larger proportions than female respondents: 39% of the men agreed versus 30% of the women; and 22% of the men strongly agreed versus 19% of the women. 

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Men T11: "Men have more opportunities to learn about new products and services than women, especially when it comes to learning about technology"

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Women GQ_F5: Are there any apps or websites that you think are not for women?

94.4% 5.6% GQ_F5: Are there any apps or websites that y…NoYes
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Women GQ_F 6: Are there any apps or websites that you think are not for men?

88.7% 11.3% GQ_F 6: Are there any apps or websites that y…NoYes
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Only a small minority of both male and female respondents feel there are apps or websites that are inappropriate for either men or women.

When asked about the opposite gender (i.e. men asked if they feel there are apps or websites that are not for women) men agree twice as often as women. When asked about their own gender (i.e. women asked if they feel there are apps or websited that are not for women) women tended to agree in slightly larger proportions than men.

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Men GQ_M 6: Are there any apps or websites that you think are not for women?

87.8% 12.2% GQ_M 6: Are there any apps or websites that …NoYes
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Men GQ_M5: Are there any apps or websites that you think are not for men?

89.2% 10.8% GQ_M5: Are there any apps or websites that y…NoYes
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Last updated: 1 day ago